Crypto Sr. Manager Marketing Analytics

Company: The Crypto Recruiters
Location: Long Beach
Posted on: January 13, 2022

Job Description:

About Our Client: Founded in 2018 by leaders across traditional and alternative finance, our client is a digital asset investment platform that allows clients to buy and sell cryptocurrencies real-time, 24/7, through their retirement accounts. They are an award-winning company and one of the largest crypto IRA platforms in the world, with over $3.5B in transactions. They strive to provide the best technology and experience possible for their clients who invest in cryptocurrencies using their tax-advantaged retirement accounts. They believe one of the most important parts of an organization is the internal culture. They are a closely-knit team of innovators and game changers collaborating to make a positive impact through their technology. Together they celebrate wins, learn from experiences, and their employees feel like they are part of a fintech family. Job Summary: Our client is looking for a highly capable individual in a Senior Manager Marketing Analytics role. This individual will determine key performance indicators by collecting and analyzing data and reporting on campaign success. As a manager in this role, you will be a partner with the Marketing team, providing support for A/B test design and analysis as well as data-driven insights through ad-hoc analyses, presentations, and automated reports and dashboards. Primary Responsibilities: Producing meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insights Coming up with conversion optimization strategies, with the aim of improving efficiency in the digital marketing department and increasing ROI Implementing tracking into various marketing initiatives using Google Tag Manager Benchmarking performance across all online channels and advising on KPIs based on performance analysis Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data Analyzing online user behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution Spotting opportunities to try innovative new methodologies and improve the analytical procedure Working daily with analytical software including but not limited to Google Analytics, Adobe Analytics, and more Qualifications: BA/BS in data science, statistics, marketing, or related field 5+ years of relevant experience in a marketing analytics role Ability to think objectively and interpret meaningful themes from quantitative and qualitative data Ability to build constructive and effective relationships with a broad and diverse group of business partners Ability to execute on complex analytics projects where you must determine salient questions in a complex ecosystem and present action-oriented conclusions Knowledge of statistics, specifically experimental design, and analysis Proficiency in Microsoft Excel and Microsoft PowerPoint Familiarity with common KPIs, metrics, and growth experiments Contribute to the broader company data culture through sharing learnings and best practices The ideal candidate will be a results-driven, strategic thinker, who is comfortable sitting at the intersection of data and disruption You have a passion for working in a fast-paced agile environment Must be authorized to work in the U.S. Preferred Skills: Proficiency with SQL, Power BI, Tableau, or equivalent data visualization tools Scripting skills, preferably in Python (Strong Python/NumPy/PANDAS) Benefits: Medical, Dental, Vision, and Life Insurance plans. Offered on the 1st day of the month following 6 paid holidays (New year, Memorial Day, Independence Day, Labor Day, Thanksgiving, and PTO Sick - 6 days per year accrued per pay period and PTO Vacation - 5 days 1st year 10 days 2-4 years 15 days 5-9 years and 20 days 10 years Access to an alternative retirement accountby Jobble

Keywords: The Crypto Recruiters, Long Beach , Crypto Sr. Manager Marketing Analytics, Advertising , Long Beach, California