Copywriter and Content Coordinator
Company: Novogradac & Company LLP
Location: Long Beach
Posted on: June 21, 2022
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Job Description:
Position SummaryThe Copywriter and Content Coordinator is a key
part of the marketing team where your creative writing skills will
allow you to produce high quality B2B content that appeals to the
audience, attracts customers and boosts brand awareness. The
marketing copywriter and coordinator will craft engaging, accurate
B2B content for a range of marketing channels including digital,
media and communications, email and promotional collateral. This
position reports to the Marketing Manager.The firm has one
available position in either Austin, TX; Atlanta, GA; Dover, OH;
Long Beach, CA; Bethesda, MD; Petaluma, CA; San Francisco, CA; or
Walnut Creek, CA. Some positions at Novogradac may be open to
remote or hybrid work arrangements depending on business
needs.Please discuss available options with your recruiter.Your
Contributions and ResponsibilitiesCopywriting:Write
marketing/promotional copy and informational copy to sell product,
webinars and eventsWrite clear, accurate and engaging copy for
event and product marketing initiatives such as web pages, category
pages, banner ads, direct mailers, event signage, print ads and
more including the Novogradac Journal of Tax Credits Awards,
descriptions for product pages on the website, banner ads, print
ads, direct mailers and Google AdsWrite copy for social media such
as LinkedIn, Facebook and Twitter to sell product, webinar and
eventsWrite subject line, pre-header, body, CTA and graphic tagline
for product, webinar and event emailsDraft and send referral emails
and social media posts to our sponsors and speakers to assist with
marketing the eventDraft copy for events videos used in email
campaignsDraft copy for product videos used on social mediaDraft
keynote speaker invitations for upcoming conferencesUnderstand and
effectively write to the brand/business voice across all marketing
vehiclesEnsure accuracy and maintain consistent editorial standards
and guidelinesWrite for SEO with keywords to improve organic
rankingsWork in partnership with event managers to stay current on
event updates and the editorial team to obtain accurate industry
happenings that can be included in copyAssist in content strategy,
web conceptualization and content analyticsRegularly meet with key
stakeholders to ascertain goals for email and social media
campaignsCollaborate with the email and social media marketing
associate on campaigns strategyStay current with the latest
industry trends and address these trends in the marketing
copySuggest and consistently undergo training for professional
growthContent CoordinationCreate upcoming events in the event and
content management system and ensure proper posting on
websiteWorking with the design team, create enticing, marketable
events websitesOversee the content lifecycle of the event on the
event websites including making routine agenda updates, updates to
panelists and keynotes on the events websitesManage the events app,
setting up push notifications and individual panel surveys,
uploading sponsor documentation and other features to ensure
engagementManage the survey outreach for each event, creating the
surveys, working with the email associate on sending and
summarizing the resultsCreate and track utm parameters and shorten
links for social media postsOutreachWork with the director and
editorial team to identify potential organizations to reach out to
help promote the eventContact influencers in the industry and ask
if they can assist with promoting our eventResearch industry
experts and influencers within our industry and think of ways to
encourage their participation in the upcoming eventSystematically
prepare referral marketing emails and send to sponsors and
speakersYour QualificationsBachelor's degree, preferably in
marketing, advertising or communicationsTwo or more years of
experience in producing copy for digital and print channelsThe
ability to produce error-free content that adheres to the company's
style guidelinesExceptional skill with the nuances of social media
writing, including the use of hashtags, emojis and acronymsSolid
understanding of SEO concepts preferredAbility to take complex
information and turn it into persuasive copyNimble management of
concurrent projects, including adapting to ongoing changes in
priorities and deadlinesStrong communication skills over the phone,
via email and in person are requiredAbility to handle routine
situations with minimal direction regarding tasks to be
performedMicrosoft Office proficiencyExperience with content
managements systems and Hootsuite is a plusWhy work with us?Our
firm is committed to providing our people with opportunities to
excel professionally.We believe in the importance of a welcoming
work culture and quality work-life integration to support our staff
as we grow together.We're leading the way to a better future of
work culture. Increased number of paid holidays per yearCompetitive
salaries with continuous review of market conditionsFlexible
working hours and work arrangementsRemote and hybrid
opportunitiesExpanding Social Impact department for a healthy,
happy, inclusive and productive workplaceThe benefits of joining
our teamStrong growth opportunitiesCompetitive benefits
package401(k) package with firm profit-sharingStrong emphasis on
quality work-life integrationDress for your day policyResources of
a national firmGet to know us better!Hello! We're Novogradac &
Company LLP, a national certified public accounting and consulting
firm headquartered in San Francisco. Founded in 1989, the allied
group of Novogradac companies has grown to more than 800 employees
and partners with more than 25 offices throughout the
country.Novogradac & Company LLP is one of the nation's top 40
certified public accounting and consulting firms and is a
recognized leader in real estate and community development.
Novogradac provides publicly and privately held national
enterprises with a full spectrum of audit, tax, valuation, expert
witness and litigation support, property compliance and general
consulting services and works extensively in the affordable
housing, community development, historic preservation and renewable
energy fields.Ready to learn more?To be considered for this
position, interested candidates MUST apply via our company website:
http://careers.novoco.com/Novogradac & Company LLP offers a
progressive work environment, competitive pay and an excellent
benefits package including medical, dental, vision, paid time off,
life/disability insurance, commuter flex accounts and a 401(k).
Novogradac and Company LLP is an equal opportunity employer.
Novogradac's culture is centered on education, acceptance,
innovation and opportunity. We value diversity and respect the
different perspectives that each of our employees bring to
Novogradac no matter their age, race, religion, gender identity or
sexual orientation. We are committed to creating an equitable and
inclusive workplace for our entire workforce.
Keywords: Novogradac & Company LLP, Long Beach , Copywriter and Content Coordinator, Advertising , Long Beach, California
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