Senior Director Of Marketing

Company: Traffic Management, Inc
Location: Long Beach
Posted on: June 25, 2022

Job Description:

WHO WE ARE: Protecting lives.Controlling traffic.Looking good in orange.Traffic Management, Inc. is the largest privately-owned minority business based in the United States. TMI is well equipped to provide best in class products and services that include traffic control services, engineering, equipment rentals, product sales, sign manufacturing/installation and 24/7 emergency dispatch response.TMI utilizes a proprietary technology which is a shared, yet secure, cloud-based communication and project management system called "TM-Soft". This enables TMI clients to share real time needs in terms of changing equipment, driving directions, traffic control, crews as well as crew contact information, documents, and location maps that show existing or new conditions overview of jobs - no matter how complex.Our team is growing and we're looking for people who are passionate, think differently, and want to make impact. In our fast paced, ever-changing environment, our team members accept that challenge and are willing to take on new tasks and activities and make a difference. Join us for a rewarding career with opportunities to innovate, have fun and be part of an extraordinary work culture.WHO YOU ARE:A strategic, creative, and hands-on Marketing Leader, with the ability to define and execute strategies for a fast-growing company, while building a highly accountable team that sets targets and hits them consistently.WHAT YOU'LL DO:As the Senior Director of Marketing, you will support the success of the department. If you love inspiring your team's creativity and leveraging data to make decisions, this might be the job for you.HOW YOU'LL MAKE A DIFFERENCE: --- Create strategic annual Marketing plans and campaigns to increase brand awareness and oversee implementation. --- Establish and monitor short- and long-term marketing goals, objectives, policies, and metrics. --- Lead branding efforts and "look" for all marketing-related materials. --- Improving branding efforts for layouts, web pages, and graphic designs for all marketing-related materials. --- A visionary with a deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that will drive and increase revenue --- Designing and coordinating promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.) --- Identify new marketing platforms, develop, and implement plans. --- Stay updated on market trends & competitor strategies. --- Develop and monitor the department budget. --- Create a marketing department organizational chart and develop and execute a hiring plan to grow the team strategically. --- Proven experience with online marketing and social media strategy. --- Work with Executive team members to propose and implement online marketing & social media plans. --- Provide input on online marketing & social media plans for the most effective reach of the target audience. --- Create and analyze marketing reports. --- Able to create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies with formal proposals and recommendations on tactics.WHAT YOU BRING: --- Bachelor's degree in Marketing or related field required; Master's degree preferred --- Minimum of 10-15 years related experience --- Excellent written and verbal communication skills --- Analytical skills to forecast and identify trends and challenges --- Ability to simultaneously manage multiple projects across different workstreamsWHY PEOPLE CHOOSE TMI: --- Industry leader and technologically driven business --- Stable and growing company with branches across the US --- We are SERIOUS ABOUT SAFETY --- Fun team culture where people are truly valued and respected for their contributions --- Opportunity to learn and grow your career --- Competitive pay and benefits --- Retirement savings program --- Plus, many other perks!

Keywords: Traffic Management, Inc, Long Beach , Senior Director Of Marketing, Advertising , Long Beach, California