Senior Director Of Marketing
Company: Traffic Management, Inc
Location: Long Beach
Posted on: June 25, 2022
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Job Description:
WHO WE ARE: Protecting lives.Controlling traffic.Looking good in
orange.Traffic Management, Inc. is the largest privately-owned
minority business based in the United States. TMI is well equipped
to provide best in class products and services that include traffic
control services, engineering, equipment rentals, product sales,
sign manufacturing/installation and 24/7 emergency dispatch
response.TMI utilizes a proprietary technology which is a shared,
yet secure, cloud-based communication and project management system
called "TM-Soft". This enables TMI clients to share real time needs
in terms of changing equipment, driving directions, traffic
control, crews as well as crew contact information, documents, and
location maps that show existing or new conditions overview of jobs
- no matter how complex.Our team is growing and we're looking for
people who are passionate, think differently, and want to make
impact. In our fast paced, ever-changing environment, our team
members accept that challenge and are willing to take on new tasks
and activities and make a difference. Join us for a rewarding
career with opportunities to innovate, have fun and be part of an
extraordinary work culture.WHO YOU ARE:A strategic, creative, and
hands-on Marketing Leader, with the ability to define and execute
strategies for a fast-growing company, while building a highly
accountable team that sets targets and hits them consistently.WHAT
YOU'LL DO:As the Senior Director of Marketing, you will support the
success of the department. If you love inspiring your team's
creativity and leveraging data to make decisions, this might be the
job for you.HOW YOU'LL MAKE A DIFFERENCE: --- Create strategic
annual Marketing plans and campaigns to increase brand awareness
and oversee implementation. --- Establish and monitor short- and
long-term marketing goals, objectives, policies, and metrics. ---
Lead branding efforts and "look" for all marketing-related
materials. --- Improving branding efforts for layouts, web pages,
and graphic designs for all marketing-related materials. --- A
visionary with a deep understanding of traditional and innovative
marketing strategies and a proven track record of creating
campaigns and initiatives that will drive and increase revenue ---
Designing and coordinating promotional campaigns, PR, and other
marketing efforts across channels (digital, press, etc.) ---
Identify new marketing platforms, develop, and implement plans. ---
Stay updated on market trends & competitor strategies. --- Develop
and monitor the department budget. --- Create a marketing
department organizational chart and develop and execute a hiring
plan to grow the team strategically. --- Proven experience with
online marketing and social media strategy. --- Work with Executive
team members to propose and implement online marketing & social
media plans. --- Provide input on online marketing & social media
plans for the most effective reach of the target audience. ---
Create and analyze marketing reports. --- Able to create, maintain,
and conduct analytics reporting across multiple platforms and
extract key insights for future campaign development and
go-to-market strategies with formal proposals and recommendations
on tactics.WHAT YOU BRING: --- Bachelor's degree in Marketing or
related field required; Master's degree preferred --- Minimum of
10-15 years related experience --- Excellent written and verbal
communication skills --- Analytical skills to forecast and identify
trends and challenges --- Ability to simultaneously manage multiple
projects across different workstreamsWHY PEOPLE CHOOSE TMI: ---
Industry leader and technologically driven business --- Stable and
growing company with branches across the US --- We are SERIOUS
ABOUT SAFETY --- Fun team culture where people are truly valued and
respected for their contributions --- Opportunity to learn and grow
your career --- Competitive pay and benefits --- Retirement savings
program --- Plus, many other perks!
Keywords: Traffic Management, Inc, Long Beach , Senior Director Of Marketing, Advertising , Long Beach, California
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