Marketing Specialist

Company: Intex Recreation Corp.
Location: Long Beach
Posted on: August 6, 2022

Job Description:

About Us
INTEX Recreation Corp. (IRC) is an entrepreneurial industry leader in selling and marketing Airbeds, Above Ground Pools, and Pool Accessories with significant sales growth plans. Our well-known products are sold throughout North America to mass merchants and other retail customers!
At INTEX, everything we do centers around quality, value, and family time. Our affordable products are built to last, just like the memories made by the people who use them. We're part of a worldwide family of companies with more than 50 years of history behind us. Our objective is to deliver the highest quality products at an affordable price, all designed for comfort, safety, and fun. We're proud to bring you outstanding merchandise with impeccable customer service.
Our vision is to be the most recognizable, trusted, and innovative company in our industry. We routinely test finished products to make sure they meet our elevated standards for quality, safety, and value.
We're also committed to decreasing our carbon footprint. For over 10 years, we've worked with our supplier to reduce the amount of fossil fuels used!
What You Will Do
--- Assist in managing Social Media accounts and platforms including o Research audience preferences and discover current trends specific to Instagram and Facebook o Measure web traffic and monitor SEO o Develop an optimal posting schedule, considering web traffic and customer engagement metrics --- Research, collect, analyze, and report consumer, shopper, customer, and channel insights for the brand, category, and trend/market insights --- Evaluate and provide input on marketing plans including PR, and retail marketing --- Coordinate and manage all trade shows including setup, logistics and post-show --- Coordinate special projects and global sales meetings needs --- Assist on copywriting and review packaging copy --- Assist in the production of marketing materials and selling tools (i.e., PowerPoint presentations, planograms) --- Handle general administrative duties in the department
What You Will Bring
The Marketing Specialist must be a self-driven, highly organized multitasker able to handle many diverse projects at once and meet tight deadlines, show creativity in problem-solving, and exhibit intense curiosity to learn, grow, and be a part of a stellar team.
--- Bachelor's degree in Business, Marketing or equivalent. --- 3+ years of experience in marketing or related field. --- Working experience as a social media coordinator. --- Has print and event marketing experience.--- Plan and execute demo events, store walks, trade shows, etc. --- Develop primary knowledge of the marketplace (users, applications, products, competition, and channels) to effectively analyze market potential and communicate competitor market data. --- Ability to create compelling sales collateral and marketing materials. --- Plan and execute digital marketing campaigns. --- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. --- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information. --- Willingness to travel internationally or domestically if needed. --- Must be legally authorized to work in the United States.
Additional Plus Factors: --- Working experience within the toys, sporting goods, and pool industries preferred
Require Knowledge of Tools
--- Expertise in multiple social media platforms. --- Knowledge of SEO, keyword research, and Google Analytics. --- Familiarity with online marketing strategies and marketing channels. --- Fluency in Microsoft Office suite (Outlook, Word, Excel, PowerPoint, etc.).
We Are Proud To Be An Equal Opportunity Employer
Intex Recreation Corp. is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis prohibited by federal or state law.
This position is based in Long Beach, CA.
If you are motivated by challenges, take pride in your work, and are looking for a ground-floor opportunity, then consider joining the team that is setting the pace in the industry!

Keywords: Intex Recreation Corp., Long Beach , Marketing Specialist, Advertising , Long Beach, California