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Veterans Preferred - Manager - eBusiness & Marketing

Company: US11345-AIRGAS Airgas USA, LLC
Location: Long Beach
Posted on: November 19, 2022

Job Description:


Military Veterans are Encouraged to Apply. -43834 Manager - eBusiness & Marketing (Open)

Location:
Long Beach, CA - Management - Regional Office

How will you CONTRIBUTE and GROW?

Position Title: Manager - eBusiness & Marketing
Location: Long Beach, CA (WST85)
How will you CONTRIBUTE and GROW?
The Manager - eBusiness & Marketing, will develop and execute regional strategies to drive customer adoption of Airgas' eBusiness Solutions -- Airgas.com, Airgas SupplySync (punchout), and EDI - as a complement to Airgas' other go-to-market channels with the ultimate objective of making it easier and preferable for customers to do business with Airgas. This role will work with external customers to identify the right eBusiness solution for the customer, having a goal to foster transactional automation and guide customers to online self-service tools. This role will work in collaboration with the national eBusiness team to leverage core company-wide capabilities, such as digital marketing, at the local level and to help bring the voice of the customer to bear as we develop, test, and deploy eBusiness offerings. This role will identify opportunities to leverage Airgas' eBusiness solutions, then strategize, plan and engage the customer and Airgas internal associates to implement and achieve results from the optimal eBusiness solution(s), ultimately enhancing the Airgas customers experience.
This role also serves as the region's marketing leader and will manage a variety of digital, print & vocal marketing initiatives, launch / measure sales campaigns (often in Salesforce), map the customer journey to identify new touchpoint opportunities or customer experience improvements & monitor / improve the region's SEO program. You will be responsible for the following tasks and other tasks as assigned:
- Serve as primary point of contact and subject matter expert for the region regarding all eBusiness matters, especially Airgas.com and Airgas SupplySync, while also working in partnership with the Division Digital Integration Manager on eProcurement / digital integration and EDI matters
- Drive the adoption of eBusiness solutions to increase sales, automate transactions wherever possible, and promote customer self-service activities, which create efficiency for both Airgas and the customer, by proactively engaging resources internal and external to Airgas
- Support eProcurement / digital integration customer implementations and ongoing operations in coordination with the Division Digital Integration Manager and appropriate national eBusiness Solutions team members
- Identify and engage directly with external customers, including on-site, for which adoption of Airgas eBusiness solutions will drive efficiency and ease of doing business for the customer
- Engage directly with Airgas branch, account managers, and other field associates as appropriate, leading through influence and educating on the value proposition of our eBusiness Solutions to increase channel adoption
- Support development, roll-out and hypercare following go-live of a customer's eBusiness solution based on the solution requirements
- Champion voice of the customer to create internal awareness of customer eBusiness requests through information sharing with key stakeholders including the national eBusiness team
- Identify, create and coordinate training on core Airgas eBusiness capabilities and for process changes with internal and external audiences
- Effectively articulate and demonstrate the quantifiable value of the eBusiness channel to Region Management on a regular basis
- Execute region's PRIORITY & ENTERPRISE marketing programs including SAP data management / customer tagging along with associated digital / print / vocal touchpoints
- Identify strategic opportunities for Salesforce sales campaigns, launch & measure success
- Identify & action strategic marketing opportunities for product lines or services
- Map the Airgas customer journey to further develop touchpoint improvement and improve customer experience
- Monitor effectiveness of regional SEO programs and identify / execute strategies to improve local online presence
- Create & manage annual regional marketing budget
Are you a MATCH?
- Bachelor's Degree in business related field or equivalent experience
- MBA preferred but not required
- Two to four years of experience in an outside sales, marketing, customer service, or eBusiness adoption role in the B2B space preferred
- Ability to work effectively and manage by influence, with no direct reporting relationship, in a matrix environment
- Ability in utilizing tools such as Google Hangouts, WebEx, Power BI, SAP, and homegrown applications
- Familiarity with basic eCommerce principles, technology and terminology
- Familiarity with basic email marketing, SEO, customer journey mapping concepts
- Customer-facing experience with a marked understanding of customer needs and processes
- Experience and comfortable in delivering presentations to key stakeholders ranging from customers to associates to region executives
- Demonstrated ability to establish and nurture constructive and effective relationships both inside and outside the organization; ability to gain trust and respect
- Familiarity with third party electronic procurement arena, solution providers including but not limited to SAP Ariba, Coupa, Jaggaer, Oracle and technologies (cXML, EDI) a plus
- Ability to work both independently and as part of a team
- Ability to work under pressure to meet deadlines
- Ability to interact constructively and effectively with all levels of management
- Other duties as assigned
About Airgas
Airgas, an Air Liquide company, is a leading U.S. supplier of industrial, medical and specialty gases, as well as hardgoods and related products; one of the largest U.S. suppliers of safety products.
Through the passion and diversity of its 18,000 associates, Airgas fosters a culture of safety, customer success, sustainability and innovation. Airgas associates are empowered to share ideas, take initiative and make decisions.
Airgas is a subsidiary of Air Liquide, a world leader in gases, technologies and services for Industry and Health. Air Liquide is present in 78 countries with approximately 64,500 associates globally.
Join us for a stimulating experience: you'll find a world of learning and development opportunities where inventiveness is at the heart of what we do, in an open, collaborative and respectful environment.
Airgas offers a full benefits package includes:
http://www.airgas.com/company/careers/employee-benefits
Your differences enhance our performance
At Airgas, we are committed to build a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.
We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability or any other protected characteristic. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.Airgas will consider for employment qualified Applicants with Criminal Histories in a manner consistent with the requirements of the FCIHO. EOE AA M/F/Vet/Disability Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status, or disability

________________________

Are you a MATCH?

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Your differences enhance our performance

At Airgas, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.

We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability or any other protected characteristic. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.

Keywords: US11345-AIRGAS Airgas USA, LLC, Long Beach , Veterans Preferred - Manager - eBusiness & Marketing, Advertising , Long Beach, California

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