Senior Media Planner (Programmatic) Remote
Location: Long Beach
Posted on: January 25, 2023
Job Title - Senior Media Planner (Programmatic) Remote - Asian
Company Location - Los Angeles, CA
Off-site, Remote, Full Time
Job Summary of the of the Senior Media Planner
Integr8staff seeks a skilled and committed Associate Media Director
to construct the strategic foundation for digital paid media plan
development and ensures all tactics are grounded in these guiding
strategic principles for the Asian multicultural consumer markets.
You'll work closely with clients and all internal/external
partners, coordinating parties to ensure streamlined communication
is achieved and tactical plans are delivered and executed in a
timely and accurate manner. You will work on putting together media
plans, then gathering and interpreting the data. You will impress
clients by applying analytical mind in a creative and insightful
Responsibilities of theSenior Media Planner
Development and presentation of sound, strategic media plans based
on client marketingdirection, knowledge on media landscape and the
use of media research.
Plans include: analysis and recommendations on audience targeting,
support level, geography and budget.
Lead planning work; receive, interpret briefs and oversee media
plans that excite the client and deliver against their
Oversee coordinator(s) in the development and implementation of
national media campaigns.
Input into measurement plans and post campaign reporting - produce
insightful analysis,demonstrating the effectiveness of our planning
and goal tracking.
Work cross functionally with internal teams including client
services, creative, strategy, media analytics, buying, finance
Utilization and knowledge of syndicated media, research, data
resources (GWI, MRI/Simmons, and Nielsen Media Impact) and other
industry research and clients' historical media activity reports to
develop media plans.
Maintain budget control and ensure execution of media plans by
authorizing approved media schedules and monitoring
Attend and/or contribute and present plans to the client while
maintaining strong relationships with clients and partner agencies
at appropriate level.
Transform data into actionable insights through strong storytelling
by connecting the dots across channels to provide a holistic view
of marketing/advertising efforts
Maintain all activity, including requesting and presenting added
value and regular status reports (i.e., positioning and post
reports on media and added value when applicable) in a timely
Communicate and collaborate with Ad Operations on all media
execution and troubleshooting.
Engaged in optimization of digital campaigns using Campaign Manager
360, Search Ad 360, and client dashboards.
Requirements of theSenior Media Planner (Programmatic)position
A four-year college degree or equivalent in Field
3+ years of senior media planning experience
Asian multicultural targeted consumer media marketing experience
Strong analytical skills, mathematical abilities with accuracy and
attention to detail required.
Demonstrated presentation and writing skills- ability to think on
Strong work ethic - highly organized and diligent
A confident self-starter who is solutions oriented and thrive in
fast paced environment
Ability to work in a team environment that promotes collaboration;
but also capable of working independently when needed
Experience in working with automobile clients is highly
Full-service Ad agency experience preferred, but not required
Technical proficiency, particularly with media systems (DV360, GWI,
MRI, Nielsen (NMI), Prisma)
MS Office: Internet Explorer, Excel, Word and PowerPoint
Updated resume is required for consideration. Only Local
candidateswill be considered- Position does not offer relocation or
Keywords: Integr8staff, Long Beach , Senior Media Planner (Programmatic) Remote, Advertising , Long Beach, California
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