LongBeachRecruiter Since 2001
the smart solution for Long Beach jobs

Digital Marketing Manager

Company: Consumer Products Company
Location: Long Beach
Posted on: June 20, 2022

Job Description:

Well-known and respected consumer products company is seeking is seeking a Digital Marketing Manager to help manage the development, execution and performance of its retail partner digital marketing initiatives. The ideal candidate will have 3-5 years of experience in ecommerce marketing and working with large online retailers.RESPONSIBILITIES:

  • Develop digital marketing strategies to achieve target KPIs
  • Own and manage the digital marketing calendar and paid media budget
  • Ensure all campaigns are coordinated with the internal Trade Marketing team.
  • Create and deliver ROI/learnings recap for campaigns.
  • Leverage internal and retailer data to optimize paid performance.
  • Work with internal teams to develop new digital opportunities and expand their knowledge
  • Develop and execute digital marketing plans.
  • Manage the development of video and static content for paid ads. Partner with internal teams to consolidate and track creative and copy requests for paid ads.
  • Provide digital marketing support for the development and execution of retailer initiatives, including new product launches, evergreen campaigns, key promotions, etc.
  • Monitor paid media spend and identify/implement opportunities to improve performance.
  • Review product pages and provide recommendations to improve product content and SEO.
  • Manage monthly or quarterly ratings and reviews feeds for retail partners.
  • Monitor and report on the on-going competitive landscape. Provide research and analysis to identify gaps/opportunities/best practices.
  • Deliver monthly NPD data analysis to understand and educate how we are positioned within the competitive landscape.
  • Manage weekly and monthly sales and KPI reporting vs. forecast.
  • Manage onsite merchandising, QA on e-retailer site. Ensure quality and accuracy of product copy, assets, links, prices and overall presence
  • Manage forecasting, allocation, and product setups of no-cost SKUsQUALIFICATIONS:
    • Bachelor's Degree in Marketing/Business/Communications preferred
    • 3-5 years of experience in digital marketing in beauty
    • Experience managing/working with national retailers
    • Experience in managing online media campaigns
    • Must be analytical and also creative
    • Entrepreneurial - able to deal with ambiguity and respond with flexibility & agility
    • Exceptional organizational skills; detail-oriented and deadline oriented
    • Strong time management skills: ability to juggle priorities and multiple projects at once
    • Proficient in all Microsoft Office applications (Excel, Word, PowerPoint); ability to deliver strong, polished, effective PowerPoint presentations; working knowledge of Adobe Illustrator/ Photoshop
    • Open to new ideas and actively builds networks to achieve goals
    • Self-motivated, results-oriented, strategic thinker

Keywords: Consumer Products Company, Long Beach , Digital Marketing Manager, Executive , Long Beach, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Long Beach RSS job feeds