Brand Manager
Company: Redbarn Pet Products LLC
Location: Long Beach
Posted on: September 28, 2024
Job Description:
Description: Must Love Dogs!
About UsRedbarn Pet Products is a 28-year veteran in the Pet
industry and holds out as one of the few founder owned and operated
brands, dedicated to delivering high-quality, innovative Dog food,
chews, and treats. With a focus on integrity, quality, and
innovation, our mission is to make pets happy by offering products
that seamlessly transition from chew time to treat time to
mealtime. Our brands are poised for a revolution as our business
has grown considerably with our entry into the food category five
years ago. We are seeking a Brand Manager who will dive in and
steward our brand forward into this exciting new phase of growth.We
are seeking a Brand Manager who will help us maintain and elevate
our brand in a competitive marketplace.
Position OverviewAs a Brand Manager at Redbarn, you will be
responsible for ensuring our brand remains strong, competitive, and
differentiated. You will leverage business trends, consumer
insights, and your leadership to optimize our product assortment,
pricing, and merchandising strategy, ensuring revenue, profit, and
share growth. The Brand Manager will develop and execute annual and
long-term business plans, manage product launches, and lead the
optimization of omni-channel marketing programs with a focus on
digital and social media.
Key Responsibilities
- Business Analytics & Strategy: Analyze business trends for
pricing, product assortment, and merchandising strategies to
optimize revenue and market share growth.
- Strategic Leadership: Provide thought leadership and support
the development of both annual and long-range business plans,
delivering solid analyses and strategic recommendations that help
steer overall business direction.
- Project Management: Manage project timelines and ensure
successful execution by leading cross-functional teams-including
Sales, R&D, Operations, Purchasing, Finance, and Agencies.
Anticipate challenges, solve problems efficiently, and proactively
recommend solutions to keep initiatives on track and achieve
objectives.
- Market Trends & Consumer Insights: Identify market trends and
consumer insights to generate innovative product ideas that satisfy
unmet needs. Author development briefs to initiate these
projects.
- New Product Launches: Lead the planning and coordination of new
product launches from concept to market, covering product
development, packaging, volume forecasting, pricing, and sales
communication.
- Sales Support: Provide consumer- and customer-insight-driven
selling propositions to enable successful sales execution.
- Marketing Program Optimization: Lead the implementation and
optimization of omni-channel marketing communication programs, with
focus on digital and social media.
- Performance Evaluation: Evaluate marketing programs based on
financial impact, consumer engagement, and brand equity metrics.
Monitor and adjust marketing plans based on key metric
results.Requirements:Qualifications
- Experience: 4+ years in marketing of consumer-packaged goods or
brand strategy, brand management, or a related role with a focus on
brand leadership.
- Experience with consumer insights/behaviors (such as Nielsen,
Circana, SPINS)
- Education: Bachelor's degree in Marketing, Business,
Communications, or a related field. Advanced degrees or
certifications in branding or strategy are a plus.
- Pet Industry experience a plus. Core Skills
- Expert research and analytical skills with the ability to
translate insights into actionable brand strategies.
- Strong communication and presentation abilities, capable of
clearly articulating complex ideas.
- Proficient in project management, with experience leading
cross-functional teams.
- Creative problem solver with expertise in storytelling, digital
marketing, content marketing, and social media strategy.
- Strategic thinker with a solution-oriented approach, capable of
adapting to a dynamic, fast-paced environment. Strong interpersonal
skills with the ability to influence and lead within a
collaborative organization.Why Redbarn?
- Family-Owned Values: Work with a company that emphasizes
integrity, quality, and innovation.
- Impact: Play a key role in shaping and strengthening a trusted,
premium pet brand.
- Growth: Join a thriving company with ample opportunities for
personal and professional advancement.Some Perks of Joining the
Redbarn Team
- Medical, Dental, and Vision Insurance
- 401(k) with a company match
- Flexible/Health Spending Accounts
- Voluntary Benefits
- Pet Insurance
- Life and Accidental Death & Dismemberment Insurance
- Paid Vacation / Paid Sick
- Employee Pet Food Discounts
- Complimentary Office SnacksRedbarn Pet Products is an equal
opportunity employer, and all qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, national origin, disability status, protected
veteran status or any other characteristic protected by law.
Redbarn Pet Products complies with federal and state disability
laws and makes reasonable accommodations for applicants and
employees with disabilities. If reasonable accommodation is needed
to participate in the job application or interview process, to
perform essential job functions, please contact Human Resources at
(562) 495-7315.
CPRA Notice. If you are a California resident, and would like to
learn more about what categories of personal information we collect
when you apply for this job, and how we may use that information,
please read our CPRA Job Applicant Notice at Collection by copy and
pasting the below link into your browser).
https://redbarninc-my.sharepoint.com/:b:/p/czamora/EQm8AE0J_pVHntdaRGJ-XpEB0hcBOOujGlKgb2EbUs2nvA?e=AeJXBj
Redbarn Pet Products does not accept unsolicited resumes from
search firms or employment agencies. Unsolicited referrals and
resumes are considered Redbarn property and therefore, Redbarn Pet
Products will not pay a fee for any placement resulting from the
receipt of an unsolicited referral. At Redbarn Pet Product's
request only, preferred vendors may be invited to refer talent for
specific open positions. In these cases, a fully executed agreement
with Redbarn Pet Products must be in place and current.
Compensation details: 75000-75000 Yearly Salary
PI2353ee005a0b-37248-35655440
Keywords: Redbarn Pet Products LLC, Long Beach , Brand Manager, Executive , Long Beach, California
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