Marketing Manager

Company: Port of Long Beach
Location: Long Beach
Posted on: May 27, 2023

Job Description:

Marketing Manager
The Port of Long Beach (Harbor Department) is seeking a Marketing Manager in the Business Development Division. Under limited direction of the Business Development Manager, the Marketing Manager identifies and recommends import cargo business opportunities for the Port and facilitates the development of foreign and domestic trade-related commerce. The Marketing Manager is responsible for facilitating and expanding growth of cargo moving via the Port of Long Beach.

Examples of Duties:

• Establish and maintain beneficial cargo owner (BCO) business relationships to develop business opportunities for the Port of Long Beach.
  
• Establish and maintain local and national trade association relationships to develop business opportunities for the Port of Long Beach.
  
• Develop strategic recommendations for the Port of Long Beach to pursue regarding commercial business and trade opportunities.
  
• Plan and execute domestic and international customer calls to develop the Port's commercial business interests.
  
• Investigate and select commercial advertising opportunities and work closely with the Communications Division to design and implement advertising content.
  
• Gather and disseminate international market intelligence to Port management.
  
• Promote the use of the Port of Long Beach as a trade gateway to trade and maritime organizations and industry convention and conference attendees and represent the Port at industry events.
  
• Devise and implement programs that lead to increased utilization of Port facilities.
  
• Serve as a key contributor to the Business Development marketing plan.
  
• Facilitate collaborative business practice improvements.
  
• Provide Port briefings to industry visitors and VIP delegations.
  
• Perform other related duties as assigned.
  Education:
  
  • Bachelor's Degree in International Business, International Trade, Business Administration, Economics, Marketing, or a closely related field is required.
    
  • Master's Degree in the above disciplines or closely related field is desirable.
    
  • Certificate in logistics supply chain programs is desirable.
    Experience:
    
    • A minimum of five years of ocean carrier/maritime commercial customer-facing experience in goods movement is required.
      
    • Extensive experience in sales and/or marketing is required.
      
    • Experience in all aspects of developing and implementing marketing strategies and customer research is required.
      
    • A history of managing and creating effective working relationships with people from diverse backgrounds and areas of technical expertise is required.
      
    • Strong track record of developing successful and innovative targeted marketing campaigns across industry channels is required.
      Position also requires:
      
      • Technical marketing skills.
        
      • Ability to perform customer and market research.
        
      • Strong business writing and presentation skills.
        
      • Familiarity with industry technical language and definitions.
        
        Benefits
        
        • Medical and Dental Insurance
          
        • Life Insurance
          
        • Retirement Plan (P.E.R.S.)
          
        • Paid Vacation, Personal Holidays and Sick Leave
          
        • Deferred Compensation
          
        • Credit Union Membership
          
        • Free Bus Transportation (Long Beach Transit)
          
        • Flexible Spending Accounts
          
        • Free Employee Parking
          
        • Paid Parental Leave*
          *Paid Parental Leave - after six (6) months of City employment; up to 30 calendar days (160 hours/192 hours for sworn platoon) of PPL, taken in full-day increments, in connection with the birth, adoption, or foster placement of a child, up to the age of seventeen (17).
          
          How do we start the conversation?
          
          The final filing date for this recruitment is Monday, June 5, 2023 at 11:59 p.m. The Port reserves the right to extend the closing date without notice in order to accept additional applications. All applications must be submitted through the governmentjobs.com link provided.
          
          About the Port:
          
          The Port of Long Beach, one of the world's busiest seaports, is an international gateway for the reliable, efficient and sustainable movement of goods and is a leader in environmental stewardship. Credited with moving approximately $200 billion in trade, the Port serves as a critical hub for international commerce and is a major transportation center. East Asian trade accounts for the bulk of Long Beach shipments. Port-related international trade has wide-ranging economic impact, supporting millions of jobs that benefit the region and entire country.
          
          To learn more about the Port of Long Beach, visit our website: www.polb.com

Keywords: Port of Long Beach, Long Beach , Marketing Manager, Professions , Long Beach, California